LinkedIn is great for finding technology MQLs

LinkedIn is a fantastic tool for connecting with technology decision makers. It’s like a goldmine of high-quality MQLs (marketing qualified leads). But with so much competition on the platform, it can be tough to stand out and get your message across.

That’s where we come in. In this case study, we’ll share how we were able to generate 7 high-quality MQLs for one of our clients in the high technology wearables/AI space with only 1000 LinkedIn outreaches.

The Challenge:

Our client was looking to generate more leads from LinkedIn, but they didn’t have the time or resources to do it themselves. They also wanted to make sure that the leads they generated were high-quality and relevant to their business.

The Solution:

We started by developing a deep understanding of our client’s target audience and their specific needs. We then created a personalized LinkedIn outreach campaign that was tailored to each individual prospect.

Our outreach messages were clear, concise, and informative. They included a brief description of our client’s technology and how it could benefit the prospect.

TIP: Make sure you have 2–3 follow up messages that are a little more descriptive but respectful.

Target Audience:

You have to find the right target audience to send. You can do this using LinkedIn search, groups, events, or Sales Navigator. But since the message content is so technical, you definitely want to send it to right audience.

The Results:

Within just a few weeks, we were able to generate 7 high-quality MQLs for our client with only 1000 LinkedIn outreaches. These leads were all decision-makers at companies that were a good fit for our client’s product.

Conclusion:

LinkedIn is a powerful tool for generating high-quality MQLs for technology stakeholders. But it’s important to have a well-thought-out strategy and to use the platform in a professional and respectful way.

• You can write very technical details in your outbound messaging.
• Make sure you are targeting the right technical audiences.
• Always have follow-up messaging to continue the conversation.

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If you’re looking to generate more MQLs from LinkedIn, we encourage you to contact us today. We’d be happy to help you develop a customized outreach campaign that delivers results.